Astrology is actually a meme, and it’s spreading in that blooming, unfurling way that memes do. On social media marketing, astrologers and astrology meme machines amass tens or thousands and thousands of followers, people joke about Mercury retrograde, and classify “the signs as …” literally anything: cat breeds, Oscar Wilde quotes, Stranger Things characters, types of french fries. In online publications, daily, weekly, and monthly horoscopes, and zodiac-themed listicles flourish.
This isn’t the very first moment astrology’s had plus it won’t become the last. The practice has existed in different forms for hundreds of years. Recently, the newest Age movement of the 1960s and ’70s was included with a heaping helping of the zodiac. (Some also reference the newest Age because the “Age of Aquarius”-the two,000-year period right after the Earth is said to go in to the Aquarius sign.)
Within the decades involving the New Age boom now, while โหราศาสตร์ยูเรเนียน certainly didn’t go away-you might still regularly find horoscopes within the back pages of magazines-it “went back to being a bit more in the background,” says Chani Nicholas, an astrologer located in La. “Then there’s something that’s happened in the last five-years that’s given it an edginess, a relevance with this time as well as place, which it hasn’t had for a good 35 years. Millennials have got it and run by using it.”
Many people I spoke to for this piece said that they had a sense the stigma mounted on astrology, although it still exists, had receded as the practice has grabbed a foothold in online culture, particularly for young people.
“Over the last a couple of years, we’ve really seen a reframing of brand new Age practices, significantly aimed toward a Millennial and young Gen X quotient,” says Lucie Greene, the worldwide director of J. Walter Thompson’s innovation group, which tracks and predicts cultural trends.
Callie Beusman, a senior editor at Broadly, says traffic for the site’s horoscopes “has grown really exponentially.” Stella Bugbee, the president and editor-in-chief of The Cut, says a normal horoscope post on the site got 150 percent increased traffic in 2017 than the year before.
In some ways, astrology is perfectly best for the web age. There’s a low barrier to entry, and nearly endless depths to plumb if you feel like falling down a Google research hole. The availability of more in-depth information online has given this cultural wave of astrology a specific erudition-more jokes about Saturn returns, fewer “Hey baby, what’s your sign?” pickup lines.
A quick primer: Astrology is not really a science; there’s no evidence that one’s zodiac sign actually correlates to personality. Nevertheless the system features its own kind of logic. Astrology ascribes meaning to the placement in the sun, the moon, ymvgiy the planets within 12 sections of the sky-indications of the zodiac. You likely know your sun sign, the favourite zodiac sign, even though you’re no astrology buff. It’s according to where sun was on your birthday. Nevertheless the placement from the moon and each of the other planets during the time and site of your birth adds additional shades to the picture of yourself painted by your “birth chart.”
“The kids nowadays as well as their memes are just like an ideal context for astrology.”
What horoscopes are meant to do is offer you information regarding exactly what the planets are performing at this time, and later on, and how all of that affects each sign. “Think from the planets being a cocktail party,” explains Susan Miller, the most popular astrologer who founded the Astrology Zone website. “You might have three people talking together, two may be over inside the corner arguing, Venus and Mars may be kissing one another. I need to make feeling of those conversations which are happening each month for you personally.”